If you love eating whole foods, smoothies, soups, or healthy eating in general, you’ve probably heard of Vitamix. This company is known for its high-powered blenders that can pulverize almost anything you put in them. But have you ever wondered when Vitamix was invented? The answer might surprise you.

Vitamix was actually invented in 1921 by William Grover Barnard, who founded the company as the Barnard Sales Company. At the time, Barnard was a traveling salesman who sold kitchen appliances like can openers. However, he soon realized that there was a need for a machine that could make healthy, whole food meals quickly and easily. That’s when he came up with the idea for the Vitamix blender.

The first Vitamix was sold in 1937, and it quickly became popular among health enthusiasts. However, it wasn’t until the 1940s that the company really took off. That’s when Barnard’s son, Bill, joined the company and began promoting the Vitamix through infomercials. Today, Vitamix is one of the most popular blender brands in the world, and it’s still owned and operated by the Barnard family. If you want to learn more about the history of Vitamix, check out the company’s website or you can browse my website and learn everything you need to know about the Vitamix blender from an unbiased perspective.

The Early Years of Vitamix

The Birth of Vitamix

In 1921, William Grover Barnard, a self-taught salesman, founded Vitamix in Cleveland, Ohio. The company’s first product was the Vita-Mix, a blender that could quickly and easily make nutritious whole food juices. The original Vita-Mix was sold as a revolutionary health machine for $11.95 – $12.95 with a stainless steel container. The Barnards’ passion for whole-food nutrition was born after discovering a natural solution for a family member’s chronic illness.

Early Innovations

In the 1930s, Vitamix introduced the first blender that could make hot soup. In the 1940s, the company introduced the first blender that could grind grain and make bread dough. In 1950, Vitamix launched the Mark 20, which was ten machines in one with two speeds to liquefy, blend, freeze, grind, make baby food, and more. Many of these machines still work today and are sold secondhand.

Growth and Expansion

In the 1960s, Vitamix began to expand its product line with new models and accessories. In 1970, the Vita-Mix 3600 was introduced, which featured a more powerful motor originally designed for circular saws to handle tasks such as turning wheat into flour and peanuts into peanut butter. It also included more durable stainless steel blades and containers, and a spout at the bottom of the container was added.

Today, Vitamix is a global company that sells high-performance blenders and accessories in over 100 countries. The company is still family-owned and is celebrating its centennial in 2021. Vitamix has sold over 13 million machines worldwide and continues to innovate and improve its products.

In conclusion, the early years of Vitamix were marked by innovation and a commitment to whole-food nutrition. The company’s early innovations set the stage for its continued growth and expansion over the years. Today, Vitamix is a global leader in high-performance blenders and accessories, and its commitment to quality and innovation remains as strong as ever.


The Vitamix Legacy

If you are wondering when Vitamix was invented, the answer is 1921. Since then, the company has been at the forefront of blending technology, and its products have become synonymous with quality and durability. But the Vitamix legacy is not just about the company’s history; it is also about its continued innovation, popular use cases, and awards and recognition.

Continued Innovation

Vitamix has always been committed to improving its products, and this commitment has led to some impressive innovations over the years. For example, the company’s Ascent series blenders come with a built-in timer and wireless connectivity, allowing users to adjust blending times and power levels from their smartphones. The company has also developed a range of accessories, such as tamper tools and dry grains containers, that make it easier to blend a variety of ingredients.

Popular Use Cases

Vitamix blenders are versatile tools that can be used for a wide range of tasks. Some of the most popular use cases include making smoothies, soups, and nut butters. But the company’s blenders can also be used to make frozen desserts, grind grains, and even knead dough. Vitamix blenders are popular with home cooks and professional chefs alike, and they are often used in commercial kitchens around the world.

Awards and Recognition

Vitamix has received numerous awards and accolades over the years, including recognition from Consumer Reports, Good Housekeeping, and the Specialty Coffee Association of America. The company’s blenders have been praised for their power, durability, and ease of use, and they are often considered the gold standard in blending technology. Vitamix has also been recognized for its commitment to sustainability, with the company using recycled materials in its products and reducing its carbon footprint through energy-efficient manufacturing processes.

Overall, the Vitamix legacy is one of innovation, versatility, and quality. Whether you are a home cook or a professional chef, a Vitamix blender can help you create delicious, healthy meals with ease. And with the company’s continued commitment to innovation and sustainability, you can feel good about using a Vitamix blender for years to come.

For more information on Vitamix and its products, please visit the company’s website.


In conclusion, the Vitamix blender was invented in 1921 by William Grover Barnard, who was passionate about promoting healthy living through whole foods. The original Vitamix blender was sold as a revolutionary health machine for $11.95 – $12.95 with a stainless steel container. Over the years, the company has continued to innovate and improve their blenders, launching new models with added features and capabilities.

The Vitamix blender has become a staple in many households, especially among health enthusiasts and professional chefs. Its powerful motor, durable construction, and versatile functions make it a reliable and efficient tool in the kitchen. With the ability to blend, grind, chop, and puree, the Vitamix blender can help you prepare a wide variety of dishes, from smoothies and soups to nut butters and dough.

Throughout its history, the Vitamix company has remained committed to promoting healthy living and providing high-quality products to its customers. Their dedication to innovation, sustainability, and customer satisfaction has earned them a loyal following and a reputation as one of the leading blender manufacturers in the world.

If you’re interested in learning more about the history of Vitamix or the benefits of using a Vitamix blender, be sure to check out the sources below for more information. Here is another article I wrote that might interest you, if you are looking to learn more about the history of Vitamix

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